University of Minnesota

Graphic Design Student Profile

Name: Alyssa Lotspaih
Graduation Year:
Hometown: Onalaska, WI

Sophie Campbell

How and why did you choose your major?

Graphic Design is a creative way to problem solve and communicate with an audience. Not only is it always changing with new techniques, technologies, and fads, but there are so many different areas you can go with this major.

Please give a description (in your words) of your major including the things you learn, favorite classes, and any challenges you have faced.

Each class focuses on a different facet of graphic design (web, packaging, brand and identity, typography, etc.)! I have learned how to think critically and work for an outcome that goes beneath the surface of just creating something "pretty." My favorite classes were packaging design, color and form, and web design. All of them were a challenge for me, but that's what made them so rewarding. The hardest thing about this major is that there is a lot of trial and error, but once you get your project to where you want it to be, it's the best feeling ever!

What types of experiences outside of the classroom have you had relating to your major? (i.e. clubs, jobs, internships, volunteering, study abroad etc.)

I have worked for the U creating graphics, posters, brochures, websites, etc. It has been a great growing experience to actually create an entire brand for something and then carry out a campaign to promote it. I have also done a lot of freelance work for friends, clubs, bands, and sororities. One of my favorite experiences was going abroad. Studying design and photography in other parts of the world was eye opening. Overall, applying your skills in real life and seeing your work out in the world is a great feeling!

In your opinion, what is one thing, or one piece of advice that other students pursuing your major should know?

I would really focus on managing your time. It can get stressful when you have other projects and classes to worry about, but with each project you do you should try and create something you're proud of and that could go in your portfolio. I've had projects that I have completely started over multiple times, but with each one I learned something HUGE that has only made me a better designer.

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